15 Best AI Tools For Social Media Scheduling

Are you spending way too much time scheduling posts?

I get it.

Social media eats up hours.

You’re probably wondering if there’s a way to get more time back.

And you’ve probably asked yourself, “Are there the best AI tools for social media scheduling that work?”

Well, I’ve been digging into this.

Let’s chop this problem down together.

It’s not just about posting stuff.

You need something that saves you time and brainpower.

Here’s what to keep your eyes peeled for:

AI Power: This is the big deal. It helps you find the best times to post, which gives you a better shot at people seeing your content.

Content Planning: You need to see everything laid out, like a calendar, so you don’t miss a beat. Content strategy is key.
Multiple Platforms: If you’re on Facebook, Instagram, X, LinkedIn, and TikTok, your tool needs to work on them all.
Good Analytics: It’s useful to see how well your posts are doing. I mean, it’s useful, right?

Easy to Use: If it’s a hassle, you won’t use it.
Good Value: You want quality without a crazy price tag.
Integration: It should work with other stuff you use, so you’re not jumping between different apps.

Small businesses need different things than big agencies.

Here’s a quick rundown:

Small Businesses: You’re probably looking for something cheap and easy.

Agencies: You need something that can handle lots of clients and accounts.
Content Creators: You’re all about engagement and making the most of your content.

Alright, let’s get into some real options.

I’ve been messing around with a few different platforms.

Here’s a quick rundown of what I’ve learned:

1. Buffer

This one is pretty well known.

A modern digital workspace showcasing connected screens with social media platform logos, glowing AI-inspired patterns in the background, and the text overlay '15 Best AI Tools for Social Media Scheduling' in bold typography.

Buffer is straightforward to get going with.

Pros:
- Ease of Use: Straightforward and easy to get started with.
- Platform Coverage: Works with all the popular platforms (Facebook, Instagram, X, Pinterest, LinkedIn).
- Basic AI: Offers AI-suggested optimal posting times.
- Analytics: Provides solid social listening and engagement tracking data.
- Good for Beginners: A good option for those who want an easy-to-use management tool.
Cons:
- AI is basic: Compared to others, its AI functionalities may be more limited.

Best For: Individuals or small businesses who want a straightforward, easy-to-learn scheduler with some basic AI assistance.

Buffer works well if you want an easy-to-use tool for social media management.

2. Hootsuite

Hootsuite is another big name in social media management.

Pros:
- Broad Platform Support: Handles many platforms (Facebook, Instagram, X, YouTube, LinkedIn, Pinterest).
- Feature-Rich: Lots of tools for content planning and scheduling.
- AI Assistance: Offers AI suggestions for optimal publishing times.
- Good Tracking Data: Provides solid analytics and tracking.
Cons:
- Interface: The interface is mentioned as being “ok,” suggesting it might not be the most user-friendly for everyone.
Best For: Larger teams or individuals that need a robust system with good tracking data for lots of social media accounts.

3. Later

Later is mostly for Instagram but also has features for TikTok, Facebook, X, and Pinterest.

Pros:

Visual Focus: Strong emphasis on visual content (photos and videos) which is ideal for visual platforms.
AI Scheduling: Automatic posting and some AI for content planning.

Solid Analytics: Provides data on reach and engagement.
Platforms: Good for Instagram and also has features for TikTok, Facebook, X, and Pinterest.

Cons:
- Less Robust for Non-Visual: Primarily focuses on visual content, might be less ideal for text-heavy posts
Best For: E-commerce businesses, content creators, and anyone heavily focused on Instagram and visual content marketing.

Sprout Social is more of a high-end social media manager.

Pros:
- Comprehensive Tool: An all-in-one solution with scheduling, social listening, and team collaboration.
- Broad Platform Support: Works with all major social networks.
- AI Optimization: Uses AI for posting times and content optimization.
- Exceptional Analytics: Amazing analytics and reporting capabilities.
Cons:
- High-End Price: The text positions it as a more high-end option, which suggests a higher cost.
Best For: Businesses or teams who need a complete social media management system with advanced analytics and reporting, and have the budget for it.

SocialPilot is an affordable option, especially if you have lots of social media accounts.

Pros:
- Affordable: An accessible option, especially for multiple accounts.
- Good Platform Coverage: Supports major networks (Facebook, Instagram, X, LinkedIn, Pinterest, TikTok).
- Team Collaboration: Facilitates team collaboration.
- Simple to Use: Straightforward and easy to use.
- Excellent Analytics: Provides useful insights into content performance.

Cons:
- AI features: The description does not mention a strong focus on AI features.
Best For: Small businesses and agencies looking for an affordable, easy-to-use solution.

6. MeetEdgar

MeetEdgar is all about keeping your content alive.

It will automatically recycle old posts.

Pros:
- Evergreen Content Focus: Automates recycling of old posts to keep accounts active.
- Content Library Management: AI for managing content libraries and suggesting optimal times.
- Platforms: Works with Facebook, Instagram, X, and LinkedIn

Cons:
- Not Broad Platform Support: Focused on select major platforms.
Best For: Those with a lot of evergreen content they want to consistently re-share, not ideal if you focus on new/timely content.

7. Agorapulse

Agorapulse is a comprehensive social media tool that has many features.

Pros:
- Comprehensive: Feature-rich platform with social listening and customer relations tools.
- Good Platform Support: Covers major platforms (Facebook, Instagram, X, LinkedIn, YouTube, Pinterest).
- AI Post Planning: AI-powered post planning and analysis.
- Team Collaboration: good for team collaborations

Cons:
- Cost Could be more expensive depending on the features desired.
Best For: Teams who need a comprehensive solution, including scheduling, listening tools, and team collaboration.

8. Sendible

Sendible is another one that’s focused on helping agencies and teams.

Pros:
- Agency Focused: Tailored for agencies and teams.
- Wide Platform Support: Works across many social media platforms (Facebook, Instagram, X, LinkedIn, Pinterest, YouTube).
- Management Features: Excellent features for managing schedules.
- Integrations: Offers lots of integrations with other tools.

Cons:
- More Complexity: May be more complex than some other scheduling tools.
Best For: Agencies or teams who manage many clients or team members and need robust management and integration capabilities.

9. Publer

Publer focuses on making social media simple.

Pros:
- Simple Focus: Designed for ease of use.
- Automation: Strong emphasis on automation features.
- Platform Coverage: Supports multiple platforms (Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube).
- AI Assistance: AI helps with planning and insights.

Cons:
- May lack advanced features. May not have all the bells and whistles of more complex platforms.
Best For: Users who want a simple, straightforward experience, who might value automation.

10. Planable

Planable is built for teams to collaborate on social media content.

Pros:
- Team Collaboration: Built specifically for team collaboration on social media.
- Visual Calendar: Clear calendar for scheduling and preview of posts.
  - Good Platform Support: Covers major platforms (Facebook, Instagram, X, LinkedIn, TikTok, YouTube).
- AI Tool AI for content creation and post-scheduling

Cons:
- May be less comprehensive as it is specifically built for teams and may lack in some other areas.
Best For: Teams working together on social media content.

11. ContentCal

ContentCal is known for helping teams organise their social media content.

Pros:
- Content Organization: Focused on helping teams organize content.
- Team Collaboration: Good for teams managing content together.
- Platform Coverage: Works across many social media networks (Facebook, Instagram, X, LinkedIn, Pinterest, and TikTok).
- AI insights AI to help optimize content
Cons:
- May lack certain advanced AI features
Best For: Teams that need to collaboratively plan, create, and publish social media content.

SocialBee comes with AI tools to help you reuse evergreen content and schedule your content.

Pros:
- Evergreen Content: AI features for reusing evergreen content.
- Content Organization: Helps you organize posts by categories.
- Platform Coverage: Supports multiple platforms (Facebook, Instagram, X, LinkedIn, Pinterest, TikTok).
Cons:
- AI features May not have the most robust AI features.
Best For: Users managing several accounts, especially if they have lots of evergreen content.

13. Metricool

Metricool is an all-in-one tool.

Pros:
- All-in-One: Handles social media management and performance measurement.
- Good Platform Coverage: Supports major networks (Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, and YouTube).
- AI & Analytics: AI for scheduling and analytics for tracking content.
Cons:
- Can be expensive Depending on the features desired, it can get costly.
Best For: Individuals and businesses who need a single platform to manage both content and analytics.

Zoho Social is part of the Zoho suite.

Pros:
- Part of Zoho Suite: If you use Zoho, it is a good choice.
- Good Platform Coverage: Supports key networks (Facebook, Instagram, X, LinkedIn, and Pinterest).
- AI tools for planning and audience insights.
Cons:
- Less Platform Coverage Fewer supported platforms than some competitors.
Best For: Those already in the Zoho ecosystem and want social media management integrated into it.

15. eClincher

eClincher is an all-in-one tool that offers a good balance between price and functionality.

Pros:
- Balance of Price & Features: Good balance between affordability and functionality.
- All-in-One: Offers post-scheduling, analytics, and other management features.
  - Good Platform Support: Supports a variety of platforms (Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, and YouTube).
- AI Assistance: AI tools for content creation and scheduling.
Cons:
- May not excel in one particular area Might not be as robust in specific features as some more specialized tools.

Best For: Users who need a versatile tool with a wide range of functions at a good price.

Here’s a quick way to help you make up your mind:

Figure out your needs:
- How many social profiles do you have?
- What’s your budget?
- What’s your primary goal?
Free Trials: You should try a couple of free trials.
Compare Features: Make sure you compare all the key tools, like scheduling, analytics, and AI features.
Read Reviews: Go through what others are saying.
Start Small: You don’t need to use all the features right away.

You can always check the pricing plans, as prices may vary with the different platforms. You can also find some excellent low-cost options.

AI isn’t about replacing you; it’s about making your life easier.

Here are some ways you can use it:

Finding the Best Times to Post: Most AI tools will analyze when your audience is most active, so you get more eyeballs on your content.
Getting Content Ideas: Some AI tools can give you ideas for new content. This helps with your content strategy and planning.
Hashtag Help: You should use AI to figure out which hashtags will get you seen. This increases engagement.
Content Recycling: Re-sharing your content helps get more out of your old posts.
Content Analysis: Analyzing your post data helps you figure out what works best, so you’re not wasting time on the wrong things.

Make sure you check out some of our other posts, such as the best AI tools for website performance analysis and the best AI tools for email marketing automation, to learn more about how AI is transforming the world of online marketing and content creation.

Here’s the truth: it takes some effort to find the best fit for you.

But once you do, you’ll wonder how you ever managed without it.

You should try a few of these AI tools.

Start saving yourself time and get posting!

Finding the best AI tools for social media scheduling is an investment in your time and your business.

So you have some ideas about what you might use.

Now, let’s make sure we nail the entire process.

It’s about using your chosen AI social media management platform to get results.

Let’s talk specifics about getting the most out of the platforms.

Real Talk About Scheduling and AI

It’s not magic.

You need to put in some effort.

Here’s the deal with how I see it.

First, it’s important to set your posting schedule according to when you know people are seeing your content.

Make sure you have some goals that you’re trying to hit.

Second, use the data.

Every social media management platform has analytics.

If you do not know what is working, you’re just guessing.

Third, look into content reuse.

Don’t make new stuff for every platform.

Get more out of everything that you’re already making.

For example, you can use the same script or idea across Instagram, TikTok, and YouTube, and then you use an AI tool for video editing to make each piece a bit different like we discuss in this blog: AI Video Editing Software for Beginners.

AI is like a copilot.

It makes things a ton easier.

Let’s talk about specific wins.

Best Post Times: AI tools will look at when people are engaging with your posts to help you post at the right times.
Content Creation Ideas: Some AI tools suggest actual content ideas. They also help with things like hashtag research.
Content Optimisation: AI helps you figure out what kind of content works best so you can focus on the right stuff.
Automated Scheduling: This part is gold. Set up all your posts and let the AI publish them at the right times so you can focus on other business tasks.

AI social media management doesn’t mean that you throw out all the basic rules of social media.

It’s still important to:

Engage with your audience: Always reply to comments. You build a relationship and a community, and this helps with engagement.
Create quality content: If your content is rubbish, nobody is going to bother with it.
Plan: Know what you want to talk about before you start posting.
Test everything: Try different approaches, see what works, and ditch what doesn’t.
Use a content calendar; it helps you stay organized and manage your social media more easily.

You probably have some questions. I’ve had them too.

So, let’s clear some stuff up.

Nah, AI is there to help you be more productive. It does not replace the work you are doing. It will save you time, so you can do more with your business.

They vary. Some are cheap, some are pricey. It’s always a beneficial idea to try the free trials first, and then you figure out what fits your budget.

Do I need to be a tech wizard to use these tools?

No way! They designed most of them to be user-friendly, so you don’t need tech skills. If I can do it, you can do it.

Which platforms do these tools work with?

Most cover the big ones: Facebook, Instagram, X, LinkedIn, TikTok, Pinterest, and YouTube.

What’s the point of using analytics?

It shows you what’s working. It also helps you to figure out what type of content people like and are responding to and what is being seen the most often, so you know what to focus on.

Can I use a free tool?

Yeah, lots of them have free trials, which helps you figure out what works for you without dropping any cash. Some companies offer free plans for certain situations; check the pricing page.

Some can. They can also help you with ideas. You can use them, but you still need to use your unique perspective to add the human touch.

I know it can feel like a lot.

Here’s my advice on bullet points.

Start with a Trial: Use the free versions to get a feel.
Match your business: You should choose the best AI tools for social media scheduling that fits your business needs.
Consider Your Team: Do you need a platform that is simple for team collaboration?
Analytics Matter: Pick something that gives you detailed data.
Don’t Get Overwhelmed: Start with one platform and see how it goes and then add more later.

Make sure you check out some of our other posts, such as Best AI Tools for Time Management in 2024 and also Best AI Sales Automation Tools, to help you get even more out of using AI in your business.

Seriously, it’s time to use these best AI tools for social media scheduling.

You don’t need to waste hours manually posting on Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and Pinterest.

There are excellent platforms available now that will make your life easier.

Start using AI today and see how much time you get back.

The best AI tools for social media scheduling are waiting to make your life a lot easier; go and find it.

15 Best AI Tools for Social Media Scheduling